<< Back to Blog

How to Use Streamline’s Email Template Editor

Nov 26, 2024 | General, Property Managers Blog

Email marketing can have an outsized impact on your marketing objectives, especially in a time where personalization means everything to travelers. Creating mobile-optimized, visually appealing emails to targeted lists is no small feat. Luckily, Streamline’s email template editor makes it easier than ever to personalize all communication to your guests and travelers. Personalize your offers and recommendations to create a loyal fanbase that comes back for more.

Making Mobile-Optimized Emails

General Email Marketing Statistics

  • Email Marketing ROI: For every $1 spent on email marketing, the average ROI is $42. This shows the cost-effectiveness of email marketing campaigns. (Source: Litmus)
  • Email Engagement: 91% of consumers check their email daily, making it one of the most effective channels to reach your audience. (Source: Statista)
  • Personalization Boosts Engagement: Emails with personalized subject lines are 26% more likely to be opened. (Source: Campaign Monitor)

Using Our Drag-and-Drop Editor with AI

Travel-Specific Email Marketing Stats

  • Travelers Love Email Offers: 76% of travelers said they feel excited when they receive personalized emails with relevant offers and discounts for their next trip. (Source: McKinsey)
  • Emails Drive Bookings: 49% of travelers say they have made a booking decision based on an email promotion. (Source: Expedia)
  • Mobile Optimization is Key: 58% of travel marketing emails are opened on mobile devices. Having responsive email designs ensures travelers can easily view and interact with offers. (Source: HubSpot)

 

Using Our Block Editor Templates

Importance of Timing

  • Weekend Booking Habits: The highest email open rates for travel-related campaigns tend to occur over weekends when people are more relaxed and planning trips.
  • Travel Planning Window: Emails sent 6–8 weeks before peak travel seasons (like summer or holidays) see a significant uplift in engagement and conversions.

Call-to-Action Performance:

    • Including Images and Buttons: Emails featuring clear calls-to-action with visuals, like book now buttons, achieve 50% higher click-through rates than text-only campaigns. (Source: Mailchimp)
    • Sense of Urgency: Using urgency phrases like “Limited Time Offer” can increase booking rates by up to 22%. (Source: Campaign Monitor)

Want to see how this works for your business?

SHOW ME HOW IT’S DONE